BUILT FOR THE HOMEOWNER. NOT THE AGENT.
Traditional agents charge commission. Discount brokers cut service. KEEPS. created the Equity Retention Model — so you get full service but don't have to give up your equity to sell your home.
* Estimates based on buyer's agent commission range of 1–3%. Actual savings vary by transaction.
REAL STORIES FROM LOCAL SELLERS
"We had an amazing experience working with TJ at KEEPS. He was incredibly patient with my family and my in-laws as we navigated both selling our home and buying another, which is no small task. TJ took the time to explain everything clearly, kept us calm during stressful moments, and always made us feel like a priority. His professionalism, knowledge, and genuine care really stood out. We truly loved working with TJ and highly recommend him to anyone looking for a realtor they can trust."
— Kara Pings
"Can't recommend TJ enough. Have had the pleasure of TJ guiding us through the house-buying process on multiple occasions, and he is the best around. He takes time to understand what we are looking for and is very patient in the process. TJ really takes the stress out of the process and is great to work with, both on the buying and selling side. His knowledge as a builder really helps when touring houses to give you a sense of what to expect for repairs, maintenance, other potential issues. I recommend TJ with KEEPS to all of my friends and family in the area. 12/10 recommend!"
— Sam Berghammer
20+ YEARS. ONE MISSION.
TJ Vitense is a lifelong Madison-area real estate professional with over two decades of experience helping buyers, sellers, and investors navigate the market with confidence.
As a founder with backgrounds in both construction and real estate, TJ brings a full-spectrum understanding of the housing industry. He's also a best-selling co-author of Real Estate Game Changers, where he shares forward-thinking strategies that challenge the status quo.
"If you want a better outcome, you're in the right place."
TJ Vitense · Founder, KEEPS Real Estate